December 9, 2013

Welcome back after another weekend!  We have a busy week here at Sweet Style getting all the last minute christmas orders out the door – thanks to everyone who is organised and getting in early!  We will be closing up for Christmas in the middle of next week so if you are after anything for your Christmas celebrations it would be great if you could order this week.

Today we are meeting Joanne from Simple Ingredients in Sydney.  Joanne’s cakes are simply stunning so I am thrilled she is joining us on the blog.  Here is what Joanne told me about her business:-

How long ago did you find your passion for creating beautiful cakes

Few years ago, I have graduated with a combined degree in Bachelors of Commerce and Arts, and instead of following a linear path to the corporate world, I have decided to follow my childhood dream and passion for pastry and sugar art. I began my career as pasty chef by completing Diplome de Patisserie at Le Cordon Bleu and working at various patisseries in Sydney. I have also then moved on to work in a fast-paced kitchen environment, serving contemporary restaurant-style desserts, high teas and event-catering. I enjoyed baking and decorating cakes and cupcakes for family and friends on my days-off work or just read recipes/food magazines, or try out new restaurants/patisseries/cafes.

Tell us about your business – How long have you had it and what types of cakes do you love to make.

The inspiration for starting my own cake business, Simple Ingredients, came to me after I found that it would be the right combination for what I love – beautiful cakes and pastry, creative designs and beautiful flowers, make someone’s day special! Specialising in contemporary and modern elegance, I make a range of desserts, from beautiful cake designs and miniature cakes, cookies and cupcakes to delectable pastries and indulging mini treats. I really enjoy creating cakes with personalised design to reflect individual’s’ characters and elements for someone’s special day. My personal favourite is something cute, elegant, soft, with beautiful flowers.

What is the most popular flavour of cake from your customers.

The popular flavour of cakes I have are Caramel Mud, Chocolate and Cherry, Vanilla and Rose, Green Tea, Orange and Almond, and Lemon Poppy Seeds. My personal favourite though is the Earl Grey Tea flavour

To see more of Joanne’s lovely work please visit her website here or her Facebook page here.

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